AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Self-therapy & Journaling Apps in the US
A Sensor Tower analysis reveals the Q4 2020 performance trends of the leading self-therapy and journaling applications in the United States. Downloads and user engagement metrics indicate varied trends across the top apps.
In the final quarter of 2020, the US market for self-therapy and journaling applications demonstrated notable user engagement, as data from Sensor Tower reveals. Here's a snapshot of how the top five apps in this category performed.
Fabulous: Daily Habit Tracker saw a significant increase in downloads, jumping from 22K in the last week of September to over 52K in the last week of December. Weekly active users also showed an uptick, growing from 281K to nearly 280K during the same period. The app's revenue followed a generally upward trend, peaking at 81K in the last week of December.
I am - Daily Affirmations experienced a remarkable surge in revenue, starting from 28K and soaring to 107K by the end of December. Downloads for the app also escalated, with an initial 25K downloads in late September, reaching 77K by the year's end. The number of weekly active users followed suit, increasing from 89K to over 164K.
Lasting: Marriage & Couples maintained a relatively stable revenue throughout the quarter, with a slight increase from 39K to over 34K. Downloads peaked in mid-October at around 19K but saw a dip towards the end of December, closing at approximately 23K. Weekly active users grew modestly from 27K to 36K.
Bloom: CBT Therapy & Journal showed a diverse trend, with revenue escalating from 10K in late September to nearly 40K by December's end. The app's downloads spiked in mid-October at over 7K, dropping slightly but then peaking again at around 15K in the final week of December. The weekly active users count reflected this pattern, starting at 3.5K and ending the quarter at 15K.
Mindvalley: Self Improvement displayed growth in revenue, climbing from 8K to 30K over the quarter. The app experienced a steady download rate with a peak at the start of November at over 1.3K, which slightly decreased to 1K by the year's end. Weekly active users saw a modest increase, from 5.6K to nearly 6K.
For more in-depth insights on the performance of these self-therapy and journaling applications, Sensor Tower's platform offers detailed analysis and data.
